I don’t read a ton of “industry” books, as a rule. I tend to find better inspiration outside of the world of design and advertising. It turns out Steve Jones has the same idea. His outside inspiration for branding strategy is the world of Rock ‘N’ Roll, and the metaphor not only carries, but it sticks.

By breaking down the needs of company branding and contrasting them to the ups and downs of the world of rock music, he strips off the doublespeak that contaminates so much of the ad world.

I reviewed this book on Goodreads saying that it should be mandatory reading for anyone who speaks the word “brand” and I will stand by that.

You can check out Steve’s blog, the one that inspired the book, at www.brandlikearockstar.com/blog/